When YouTube arrived online in 2005, it democratized social video, allowing anyone with the right camera equipment to film themselves doing many different entertaining things. It shouldn’t surprise, therefore, that a strong influencer community has developed on the platform.
On average, 500 hours of video are uploaded to YouTube every minute, so if you’re looking for help, tutorials, a piece of history, news or to watch influencers vlog their daily life, you’re going to be able to find it on YouTube.
Today, YouTube is the most-used search engine after its owner, Google. Video is a formidable tool for driving shares and engagement – but, as over 500 hours of video are now uploaded to YouTube every minute, it’s very much a winner-takes-all market. You need to be creative, adaptable, and be real on this platform where your life is shown to the world.
YouTube has played a major part in the rise of the influencer. Using this platform, influencers can share a broad range of video content, including reviews, vlogs, challenges, unboxing videos, and tutorials, and have their subscribers be automatically notified whenever a new video is uploaded to the channel.
As a full-scale online marketing company, we provide a plethora of other services that you can choose from. Since the strategies and methods of these different platforms vary, we have dedicated teams for each of these services.